Herring

Omega-3 rich ocean fish

The small but mighty herring is a nutritional powerhouse. Our dried, powdered whole herring provides an exceptionally bioavailable source of omega-3 fatty acids, vitamin D, selenium and other essential micronutrients that support healthy ageing across multiple systems from joints and skin to brain and heart.

Key nutrients and benefits 

Omega-3 Fatty Acids (EPA and DHA): Rich in long-chain omega-3s, herring helps reduce systemic inflammation, one of the major accelerators of ageing in dogs. These fats support healthy skin and coat, improve joint mobility and help maintain cognitive clarity in senior dogs.

Vitamin D: An important nutrient for bone density, muscle health, and immune regulation. Herring offers a potent dietary source of vitamin D, something dogs can’t produce on their own.

Selenium: This trace mineral plays a vital role in protecting cells from oxidative stress and supporting immune function. It also helps regulate IGF-1, a growth factor linked to accelerated ageing, making selenium-rich foods like herring a valuable part of any longevity strategy.

Vitamin B12: Essential for energy production, neurological health, and red blood cell formation. B12 is especially critical for older dogs, who may be less efficient at absorbing it from food.

Iodine: Sourced naturally from whole fish, iodine is essential for thyroid function, which in turn supports metabolism, growth and neurological health; all closely tied to healthy ageing.

Why it's one of our ingredients:

Herring brings similar benefits as salmon but with its own unique nutrient profile and digestibility advantages. Because it’s a smaller, wild-caught fish, herring tends to be lower in heavy metals, making it a clean and sustainable choice for long-term health.

It’s also gentle on sensitive stomachs and packed with flavour, making it one of the longevity-boosting ingredients your dog will actively look forward to.